Following its recognition as an Amazon TIC certification body, TEMU whitelist laboratory, AliExpress official recommended service provider, and SHEIN-recognized laboratory, NBTS has officially become a TikTok Shop market access testing laboratory. This means that sellers on TikTok Shop's EU and UK platforms can now choose NBTS as their partner to complete compliance testing across multiple product categories ahead of the new regulatory requirements taking effect on July 30.

一、TikTok Shop New Rules Countdown

Why is TikTok Shop placing increasing emphasis on product testing? As the platform's product categories continue to expand, TikTok Shop is strengthening its review processes for product safety, quality, and compliance documentation. According to platform policies, random inspections and tests are conducted on products, and sellers may be required to submit relevant supporting documents. If sellers fail to provide valid materials within the specified timeframe, or if submitted test reports are expired, inconsistent in information, or unverifiable, the products may face restrictions such as limited visibility, sales suspension, or removal from the platform.

TikTok Shop's compliance update released on July 23 introduced phased qualification controls for five product categories—electronic and electrical products, textiles/apparel, toys, cosmetics, and maternal and infant products—across 13 EU countries and the UK.  

Starting July 30,new listings for electronic and electrical products and textiles must submit relevant compliance documentation; products failing to meet requirements will be prohibited from listing.

Starting August 17,qualification requirements for listing new products in toys, cosmetics, and maternal and infant categories will officially take effect, with the "comply first, list later" policy now covering all five major product categories.

Starting August 24,the online information compliance review for existing in-stock items will begin, and merchants will gradually receive pending tasks.

Starting September 30,inventory control for existing listed items will take effect, and products without required qualifications submitted will be removed from the shelf.

The platform has officially stated that merchants with incomplete qualifications must promptly obtain product testing and certification through a laboratory accredited by ISO/IEC 17025 (e.g., NBTS Testing). The certification cycle for a single product category is approximately 2 to 5 weeks. With the first deadline already in effect, the time window is extremely tight.

For TikTok Shop sellers, choosing the platform's entry verification lab enables smoother testing, report review, and preparation of required documentation after receiving product compliance notification, reducing repetitive communication caused by non-compliant testing institutions or reports.

二、NBTS Joins TikTok Shop Service Market Access Laboratory

TikTok Shop has established strict entry requirements for partner testing institutions. Guangdong NBTS Testing Technology Service Co., Ltd. NBTS is prominently listed on the official platform's roster of "Laboratories Approved to Enter the TikTok Shop Service Market." In response to TikTok Shop's new regulations for the European Union and UK markets, NBTS offers comprehensive compliance testing services across all product categories, precisely aligning with the platform's compliance requirements.

Being included in the TikTok Shop Service Market Lab Directory marks another expansion of NBTS's cross-border platform certification footprint

• Amazon TIC Certified Testing Laboratory  

• TEMU Whitelist Laboratory  

• AliExpress Official Recommended Service Provider  

• SHEIN Recognized Laboratory  

• TikTok Shop Service Market Access Laboratory (New Addition)

NBTS holds authoritative domestic and international certifications including CNAS, CMA, and CPSC. Operating in accordance with ISO/IEC 17025 standards, the laboratory fully meets TikTok Shop's requirements for partner laboratory accreditation. Having once again been selected as a TikTok Shop service market access laboratory, NBTS now enables report interoperability across major cross-border platforms, truly achieving one test report accepted universally across multiple platforms for a single product.

三、What are TikTok Shop's requirements for test reports?

According to the "Partner Laboratories & Testing Guide" released by TikTok Shop US, submitted test reports should in principle meet the following requirements.

1.The report must be valid  

Test reports should generally be issued within 180 days prior to submission. If specific product categories have different requirements, the relevant special provisions for those categories shall apply.

2.The report must accurately correspond to the product  

The report must clearly indicate the information of the tested product, including brand, manufacturer, and other details, and must be consistent with the following materials:  

• TikTok Shop product page information

• The actual product sold by the merchant

3.Company information must be consistent  

The company name and address in the test report must match the information on the TikTok Shop sales account.  

If the seller is also the manufacturer, the manufacturer details shown in the report should also align with those of the sales account.

4.Reports must be truthful, complete, and verifiable.  

Incomplete, expired, altered, or unverifiable reports may be rejected by the platform.  

Before submission, merchants should carefully check product name, model number, brand, manufacturer, client information, company address, and testing date to avoid delays in review due to discrepancies in basic details.

四、What should sellers do after receiving a compliance notice?

When a product for sale is included in the compliance verification scope, sellers may receive notifications via Seller Center, Manage Your Compliance, or their registered email.

The notice typically specifies:  

• Product ID to be processed  

• Category of the product  

• Deadline for material submission  

• Scope of testing or verification required

After receiving the notification, merchants can generally choose from the following options.

Option 1:Submit an existing test report  

If the seller already has a test report, first verify whether the report meets the platform's requirements regarding validity period, product information, and laboratory qualifications, then upload it according to the backend instructions.

Option 2:Re-testing through a recommended laboratory  

If the seller does not have a compliant report, they may choose to conduct new testing through a TikTok Shop-recommended laboratory (e.g., NBTS Testing).

The business should prepare accurate company information, product documentation, and representative test samples, and complete sample submission and fee confirmation according to the laboratory's requirements.

Option 3:Refusal to Test or Failure to Submit Materials  

If a seller refuses testing or fails to submit valid documentation within the specified timeframe, the relevant products may be suspended from sale, removed from shelves, or restricted from relisting. Repeated compliance issues may also lead to further account-level actions.

The compliance upgrade for TikTok Shop's European Union and UK sites is not an isolated case. With the full implementation of the EU GPSD regulation across all EU countries and major platforms simultaneously tightening their compliance review requirements, the era of "listing first, then providing documentation" has come to an end.

NBTS has officially joined the TikTok Shop Recommended Lab, a recognition by the platform of NBTS's qualifications, testing expertise, and service capabilities. If you are planning to expand on TikTok Shop or have questions about product testing and reporting requirements, feel free to leave us a message for consultation. We also welcome you to share this information with cross-border sellers who may benefit from it.